Today, even businesses that don’t sell products or services online are trying to improve their presence on the Internet by creating a functional website. With the right web design, companies can increase sales leads, foster brand loyalty, and attract a global audience. But what makes a good website? Here are three principles to consider before choosing a web design agency. Firstly, consider your client’s website’s goals and audience. If possible, try to find out what their primary goals are. Secondly, consider the needs of your users. If your website is hard to use, they will probably leave.

The design of a website should be easy to navigate. Navigation tools include site architecture, menus, and search bars. The layout should be easy to find information. Color is an important design element and should compliment the content of the website. Keep the palette neutral to avoid overwhelming the website with too many colors. Remember, the first impression you make will depend on the speed of the website. If it takes too long to load, your visitors will be disinterested.

Web designers must also consider coding and usability. A website can look great and perform poorly if it is not user-friendly. So, to avoid a disastrous website, a web designer should research the audience and their needs to create a website that is user-friendly and intuitive. If a user has a positive experience with a website, they’re more likely to return. That’s why web designers should be detail-oriented and patient. If you’re serious about getting a good web design, consider pursuing a degree in web design or computer science.